Guide to Using the Parler Brand and Logo

Welcome to the Parler Brand Usage Guide

The Parler brand and logo are integral elements of our identity. They symbolize our commitment to free speech, user empowerment, and community engagement. To maintain consistency and integrity in our representation, we have established the following guidelines for using the Parler brand and logo. By adhering to these standards, you help preserve the strength and recognition of the Parler brand.

1. Logo Usage

Primary Logo:

• Description: The primary Parler logo consists of the iconic “P” symbol and the word “Parler.”
• Usage: Use the primary logo in all official communications, marketing materials, and digital assets. Ensure the logo is clear and legible against the background.

Clear Space:

• Maintain a clear space around the logo equal to the height of the “P” in Parler to ensure visibility and impact. Avoid placing text, images, or other elements within this clear space.

Minimum Size:

• Ensure the logo is always displayed at a size that maintains its legibility. The minimum size for digital use is 24 pixels in height, and for print use, it is 0.5 inches in height.

Color Variations:

• Primary Colors: Use the official Parler red and white color variations for the logo.
  • Parler Red: #E50038
  • Parler Black: #171717
• Backgrounds: When placing the logo on colored backgrounds, ensure there is sufficient contrast. Use the white logo on dark backgrounds and the red logo on light backgrounds.

Unacceptable Usage:

• Do not alter, rotate, or distort the logo in any way.
• Do not change the logo’s colors or use unapproved color variations.
• Do not add effects such as shadows, gradients, or outlines to the logo.
• Do not place the logo on busy or patterned backgrounds that impede its visibility.

2. Brand Colors

• Primary Colors:
  • Parler Red: #E50038
  • Parler Black: #171717
• Secondary Colors: Use secondary colors sparingly to complement the primary palette and maintain brand consistency.
  • Parler Secondary: #531540

3. Typography

• Primary Font: Use the approved primary font, Inter, for all Parler communications. This includes headings, body text, and any other textual elements.
• Hierarchy and Consistency: Maintain a clear typographic hierarchy to ensure readability and a cohesive look across all materials.

4. Tone and Voice

• Voice: Parler’s voice is confident, inclusive, and respectful. Our communications should reflect our commitment to free speech, user empowerment, and community building.
• Tone: Use a positive and engaging tone that encourages constructive interactions and fosters a sense of belonging.

5. Applications

Digital Media:

• Use the logo and brand colors consistently across all digital platforms, including websites, social media, and email communications.

Print Media:

• Ensure high-quality reproduction of the logo and colors in all printed materials, such as brochures, posters, and business cards.

Merchandise:

• Apply the logo and brand elements to merchandise in a way that maintains their integrity and visibility. Follow the guidelines for clear space, color usage, and size.

6. Permissions

• Requests for Use: For any usage not explicitly covered in this guide, or for permissions to use the Parler brand and logo in specific contexts, please contact our brand management team at brand@parler.com.
• Approval: All uses of the Parler logo and brand elements must be approved by the brand management team to ensure consistency and adherence to our standards.

By following these guidelines, you help us maintain a strong, cohesive brand identity that reflects our values and resonates with our community. Thank you for your cooperation and support in representing the Parler brand with integrity and respect.

Brand Colors

Brand Typography